An 'unretouched and unfiltered' Vanessa Hudgens bravely rejects Photoshop in new campaign for fashion brand Bongo
A new fashion campaign starring Vanessa Hudgens has not been edited with Photoshop, showing the star in all her au-natural glory.
The latest ads for Bongo show the actress, 25, posing in printed dresses and high-waist jeans, alongside the words: ‘100per cent all natural. Unretouched and unfiltered. This is the real Vanessa Hudgens.’
The campaign marks Miss Hudgens’ second season as the face of Bongo – she replaced former campaign girl Ashley Benson as the brand’s face in January.
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Untouched: Vanessa Hudgens stars in Bongo's new campaign in images that have not been altered by Photoshop
Good example: The Spring Breakers starlet says that she thinks this campaign will send a positive message to young girls
The Spring Breakers star says she wants the ads to set a strong example for girls across the country.
In a press release announcing the campaign, she said: ‘The clothes make me feel carefree and confident, which is why I love that the final ad images are unretouched.
‘It’s so important for girls to remember that real beauty shines from within, and I’m so proud that Bongo is choosing to send such as positive message with this campaign.’
Second season: The ads mark Miss Hudgens's second run as the face of Bongo - she replaced former campaign girl Ashley Benson in January
'100 percent all natural!' Hudgens is currently enjoying her second campaign as the face of Bongo, and the clothing line boasts the adverts were 'unretouched'
Dari Marder, chief marketing officer of Iconix Brand Group (the holding company which owns Bongo), said of Miss Hudgens: ‘We admire her confidence to go without retouching for this campaign and can’t wait for her fans to see how naturally beautiful she is.
‘In the age of Instagram filters and Photoshop apps, it is more important than ever that Bongo remains committed to inspiring girls to feel comfortable in their own skin, and we are excited to be partnering with Vanessa to send that message with this campaign.’
Back to school: Bongo is a popular brand among American teenagers and is sold in accessible stores including K-Mart
Behind-the-scenes: Miss Hudgens even looked flawless in candid snaps from the campaign shoot, proving how she didn't need airbrushing at all
The actress, who next year will appear in a new vampire movie Kitchen Sink alongside former Gossip Girl heartthrob Ed Westwick, is just the latest starlet to represent the brand.
Previous ambassadors have included Rachel Bilson and Lucy Hale.
Read more: http://www.dailymail.co.uk/femail/article-2687763/An-unretouched-unfiltered-Vanessa-Hudgens-bravely-rejects-Photoshop-new-campaign-fashion-brand-Bongo.html#ixzz37CcYzLsB
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