Anything she can do I can do better: Made in Chelsea mean girl Lucy Watson nabs co-star Louise Thompson’s fashion campaign

22-year-old has replaced show nemesis Louise as face of Gorgeous Couture
The reality star was snapped on a shoot in Ibiza
Posed in bodycon dresses and a retro swimsuit
Louise is new face of lingerie brand Boux Avenue

PUBLISHED: 15:39, 5 June 2013 | UPDATED: 18:06, 5 June 2013

First it was her man, now she's after her job ... it doesn't look like Made In Chelsea girl Lucy Watson will be making friends with co-star Louise Thompson anytime soon.

22 year-old Lucy was spotted on a photo shoot for British fashion label Gorgeous Couture in Ibiza this weekend.

The stunning brunette from Fulham has replaced Louise, her arch rival in the reality show, as the face of the luxury fashion brand.

Lucy Watson has been revealed as the face of fashion label Gorgeous Couture

Sneaking away from the Channel 4 cameras for a weekend the TV star was seen posing on the rooftop of the boutique hotel Es Vive in bright body con dresses and a nude swimsuit with gladiator heels.

Lucy joined Made In Chelsea last season and immediately ruffled feathers with her 'take me as I am' attitude.

She revels in her reputation as the show's mean girl and has been seeing bad boy Spencer Matthews, Louise's ex-boyfriend, since the beginning of the second series.

She first asked for his number when he was with long term love Louise, and so news that she has now replaced her as the celebrity face of the brand is bound to smart.

The reality TV star was snapped on a shoot for the Manchester-based brand in Ibiza

The Made in Chelsea star has replaced show rival Louise Thompson who modelled for the brand last year

The Gorgeous Couture shoot is Lucy's first fashion campaign and she had a full glam squad on hand to primp her, including two make-up artists, one hairdresser and a celebrity stylist.

She tweeted a picture of her hair and make-up to her 260,000 Twitter followers saying: 'In hair and make-up for @GorgeousCouture new collection!' before posing in up to 20 different outfits at various locations around the party island.

Viewers of the show are used to diva-ish behaviour from the leggy socialite, and it doesn't look like she was working too hard as she also found time to tweet envy-inducing pictures of her poolside lunch and developing tan lines.

Lucy tweeted this image on herself from the set of the fashion shoot in Ibiza

The photoshoot took place at boutique hotel Es Vive in Figueretas

The leggy socialite had a full entourage on hand to primp her including two make-up artists, one hairdresser, two assistants and a celebrity stylist

Lucy refused alcohol at lunch instead sticking to a healthy-looking smoothie

Lucy refused alcohol during lunch instead sticking to a healthy-looking smoothie, and boyfriend Spencer was nowhere to be seen as she chatted to the crew

The campaign images are due to be released later this summer and insiders on the shoot claim that the pictures will be much sexier and glossier than Louise's 2012 shoot.

Petite Louise probably isn't too worried though as she has just been snapped up as the face of Theo Paphitis's lingerie and swimwear brand Boux Avenue.

The Chelsea girl posed in the brand's summer collection aboard Theo's luxury yacht, tweeting snaps of her and new love Andy Jordan.