Rita Ora throws caution to the wind as she offers a glimpse of sideboob and PLENTY of leg in a daring scarlet gown with a thigh-high split at Coca-Cola anniversary event
She is, of course, a pop star.
So it's fitting that bubbly singer/songwriter Rita Ora should be seen celebrating 100 years of Coca-Cola's iconic contour glass bottle on Thursday.
And after celebrating the brand's famous design in London's Soho for a photo shoot, she revealed almost too much of herself as she arrived back at her hotel in her ravishing red dress, complete with a dangerously high thigh slit and low-cut side panel.
Scroll down for video
Cheeky! Upon leaving the Coca-Cola anniversary launch on Thursday, Rita Ora showed off her fabulous legs and a glimpse of her sideboob in a stunning red satin dress while returning to her hotel
Flashing some flesh! The star certainly wasn't shy in showing off her curves in the daring dress, which she had previously worn for the Coca-Cola photo shoot
Still wearing the striking satin gown that she had donned for a photo call, she showed that she was perhaps going without underwear as she almost flashed her pert backside for the cameras.
The scarlet number looked stunning on the peroxide blonde beauty, who threw caution to the wind as she managed to pull off a tricky combination of covered up and yet almost on full show as she stalked her way through central London.
The music and TV star was spotted sipping from the brand's famous design earlier in the day, sporting the eye-catching red ballgown before changing into an even more revealing and striking garment inside the venue, showing off her fantastic legs flawlessly.
Timeless beauty: Rita looked a vintage dream in a red satin gown with a dangerously high slit up her thigh as she posed at Coca-Cola's 100th anniversary event
The 24-year-old looked stunning as she perched atop a vintage piano for a photo shoot, holding aloft that famous glass bottle, her legs on full show as she crossed them in a ladylike manner.
The satin red gown was cut in a high-neck style, ruched gently across her decolletage, and was also low slung down the sides, giving her a chance to flash a cheeky bit of side-boob.
However, it was her endless pins that were the centre of attention in the garment, the slit up the side of the flowing skirt hovering dangerously at her upper thigh, revealing almost too much as she walked.
She's got it! Posing in the striking scarlet gown, the pop star showed off her seemingly endless legs and also flashed a hint of her sideboob and tattoo on her ribs
She's loving it: Rita posed inside a retro bar area, almost resembling the iconic contour bottle by the famous fizzy drink brand
Whit-woo! She made sure her fabulous legs were the centre of attention as she sat ladylike on a chair, finishing her look with Coca-Cola branded heels
She laughed as she posed against a Coca Cola-designed bar, fitting with the famous soda brand's anniversary celebrations, while showing off her red and white branded court shoes, emblazoned with the famous logo.
Before the glossy shoot, the chart-topper dazzled fans in a first red dress, a sexy, silk number, which featured strapless design and a corset-effect central structure.
Embellished with a slight fishtail design across the waist, the star looked fabulous.
She matched the outfit with a perfectly-coiffed blonde hairstyle and a flash of dramatic red lipstick, which appropriately matched her dress.
Not content with that, she added fake eyelashes and heavy eye make-up to the mix.
Racy! Rita flashed a hint of her toned derriere in her extremely racy dress on Thursday
Blonde bombshell: Rita put on a racy display as she also flashed more a hint of sideboob
Nearly a bum flash! With pretty much all of her legs on show in the racy slit gown, Rita almost gave a glimpse of her pert derriere
Mwah: With her matching scarlet lipstick, she pouted and blew an air kiss to a vintage Coca Cola poster
Earlier in the day the How We Do singer took to Twitter to share a snap of herself getting ready for the occasion, which marks a century of the soft drink's container.
Uploading a picture of herself in a dressing gown and designer heels, she captioned it with the line: 'Good morning London....I love my Sophia Webster Coca Cola shoes....see you soon!'.
Within sixty minutes The Voice judge was attracting crowds in Soho's Greek Street, where she also opened a pop-up to celebrate the shapely glass bottle, called Contour Centenary Bar.
Classic beauty: The chart-topper wowed fans before arriving at the venue in the sexy, silk number, which featured strapless design and a corset-effect central structure
Getting ready: Uploading a picture of herself in a dressing gown and designer heels, she captioned it with the line: 'Good morning London....I love my Sophia Webster Coca Cola shoes....see you soon!'
She's got some bottle! Sipping coquettishly from a straw, the buxom star looked to be enjoying her moment in central London
Thirsty work? The How We Do singer takes a sip from her person bottle of the best-selling soft drink
Sipping coquettishly from a straw, the buxom star looked to be enjoying her moment.
Fortunately, fans will get to enjoy their own taste of the brand's century-long success.
From Thursday 19th to Saturday 21st March, guests can visit the temporary bar - where they'll be transported back to 1915 when the glass bottle was first designed.
According to a statement, the iconic bottle was born from a design brief that called for the packaging to be highly distinctive, recognised by touch alone and identifiable even when in the dark or shattered on the floor.
Flawless: She matched the look with a perfectly-coiffed blonde hairstyle and a flash of dramatic red lipstick, which effortlessly matched her dress
Clearly not hard to swallow! Rita, who is currently dating fashion designer Tommy Hilfiger's son, Ricky Hil, seemed to be the perfect brand ambassador for the thirst-quencher
That's got a nice ring to it: Rita also wore a feather-effect silver ring on her right hand
Rita, who is currently dating fashion designer Tommy Hilfiger's son, Ricky Hil, seemed to be the perfect brand ambassador for the thirst-quencher. Not least because she was so very keen.
On Wednesday she uploaded a photo of herself drinking from a bottle of Coca-Cola.
She wrote: 'Check out who I’ve been kissing! #KissHappiness #CokeBottle100 @cocacola_gb @cocacolafr.'
Thirsty? On Wednesday, she uploaded a photo of herself drinking from a bottle of Coca-Cola. She wrote: 'Check out who I’ve been kissing! #KissHappiness #CokeBottle100 @cocacola_gb @cocacolafr'
Trail: Rita's stunning dress also featured a long trail, which added some old-school glamour
Strike a pose: The 24 year-old superstar looked more like a catwalk model than an urban pop star
Look: Not content with her statement dress, she added fake eyelashes and heavy eye make-up to the mix
Demure: Thursday's look is quite a contrast to the image she portrayed while in New York, earlier this month
Her latest look is quite a contrast to the image she portrayed while out-and-about in New York, earlier this month.
On more than one occasion she stepped out cutting an androgynous figure in gender-neutral clothing and a wide-brimmed trilby.
Seen hanging in Manhattan with her sister, the performer was there to film her latest music video.
Classy: Rita certainly gave supermodel pal Cara Delevingne a run for her money at the launch
Mwah! Not content with turning heads, Rita also flirted with onlookers by blowing them a kiss
Pop-up: From Thursday 19th to Saturday 21st March, guests can visit the temporary bar - where they'll be transported back to 1915 when the glass bottle was first designed
Whetting appetites: Thousands of fans are expected to visit the London-based pop-up, this week
Colour co-ordinated: Rita's dress was perfectly matched with the red carpet, the bottle's branding & straw
Most recently, fans got to see her appear in the season finale of TV series Empire.
Rita performed New York Raining with Charles Hamilton on Wednesday's season finale of the American hip-hop drama.
Sharing the poster for the finale, which promises performances from Snoop Dogg, Jennifer Hudson, Juicy J and Patti LaBelle, Rita wrote: 'Empire.....oh YEAH.'
Having a good time: The pop star laughs and jokes as she poses up a storm in central London
Her work is done: Rita treads carefully as she leaves the PR launch in Soho's Greek Street
Fan-tastic! Rita takes a moment to sign music memorabilia for die-hard fans
Dramatic exit: Rita's trail billowed as she walked away into the distance...
Fan favourite: Despite her busy day, Rita found the time to pose for pictures with fans who had gathered
One for the collection: A crowd of mostly male fans were waiting outside, and Rita signed autographs
Read more: http://www.dailymail.co.uk/tvshowbiz/article-3002217/She-s-red-Rita-Ora-wows-strapless-ball-gown-celebrates-100-years-Coca-Cola-s-famous-contour-bottle.html#ixzz3Us7QYMcG
Follow us: @MailOnline on Twitter | DailyMail on Facebook
