A celebration of curves! Top agency showcases its plus-size models with sexy boudoir shoot as part of 'Curve Campaign'
- Women all from Models 1 Curve Division
- Sized between 12-18
- 50s style shoot aims to show beauty comes in all shapes and sizes
- Three of models won plus-size competitions
Move over, waspish Cara Delevingne types! There's a new breed of model in town.
From London's debut Plus Size Fashion Weekend to size 16 model Robyn Lawley gracing the glossies, fuller-figured women are taking the modelling world by storm.
And one top agency has caught onto the nation's appetite for curvy models by unveiling a glamorous Curve Campaign.
Meet the curve girls: Five models from Models 1 curve division have posed in a glamorous 50s inspired shoot
The shoot, which took place in a luxurious South Kensington hotel, features five models from the agency's curve division.
The campaign, featuring ladies sized between 12 and 18, aims to recreate the 1950's era with a modern day twist.
High glamour: The shoot aims to show that beauty comes in all shapes and sizes
Varying sizes: The shoot, which took place in a luxurious South Kensington hotel, features five models from the agency's curve division ranging between size 12 and 18
Racy lace: Wearing lingerie by Fleur of England, Freya and Boux Avenue, the shoot aims to convey the belief that beauty comes in different shapes and sizes
'The models exude alluring elegance and beauty. The 1950’s was a time when a woman’s curves were celebrated and clothing was designed to highlight the female silhouette; influenced by designers such as YSL and DIOR.
'Women like Marylyn Monroe and Jane Russell of that time were idolised for their curves,' said a spokesperson for Models 1.
Wearing lingerie by Fleur of England, Freya and Boux Avenue, the shoot aims to convey the belief that beauty comes in different shapes and sizes.
Success: The girls have also starred in campaigns for the likes of Evans and ASOS
Sign of the times: The 1950’s was a time when a woman's curves were celebrated and clothing was designed to highlight the female silhouette, say Models 1
Steamy shoot: The black and white shoot was designed to evoke the sexiness of curvy women in the 1950s
'This shoot was a true representation of this belief. Models 1 wanted to promote and represent all real women with curves,' they said.
Three of the five models were competition winners. Two were winners of Models 1's first competition with Evans, while another won the first ever Instagram search #makemeamodels1curvy.
Many of the faces from the curve division have starred in campaigns for the likes of Evans, Levis, Simply Be, and ASOS.
Read more: http://www.dailymail.co.uk/femail/article-2588880/Models-1-celebrates-plus-size-models-sexy-boudoir-shoot-Curve-Campaign.html#ixzz2x1gKhD00
Follow us: @MailOnline on Twitter | DailyMail on Facebook
