Lucy Mecklenburgh as you've NEVER seen her before! Fitness entrepreneur debuts platinum bob as she promotes Ellesse's new sportswear range

Lucy, 23, unveiled as the face of ellesse's new range
Rocks a choppy platinum bob as she showcases incredibly honed physique
Star, who turns 24 next week, celebrated on Saturday with girlfriends

PUBLISHED: 20:42, 17 August 2015 | UPDATED: 23:03, 17 August 2015

She has made the transition from reality star to fitness entrepreneur with ease - and there's just no stopping Lucy Mecklenburgh.

The former TOWIE star has been unveiled as the face of ellesse's new range - and showcases a bold new look to promote the sportswear brand's latest drop.

Lucy, who turns 24 next week, rocks a choppy platinum bob and fringe as she showcases her incredibly honed physique in the new campaign shots.

Former The Only Way Is Essex star Lucy Mecklenbirgh has been unveiled as the face of ellesse's new range - and showcases a bold new look in the shots

In the new campaign shots, Lucy flaunts the body that has made her famous - and she's worked extremely hard to achieve.

Having launched a successful fitness enterprise, Results with Lucy, ellesse has become a key partner in her pursuit for a market share of the fitness industry.

The former TOWIE star rocks a choppy platinum bob and fringe in the new shoots

As well as a her edgy new hairstyle, Lucy flaunts the body that has made her famous - and she's worked extremely hard to achieve

Having launched a successful fitness enterprise, Results with Lucy, the star is on track to becoming a major player in the fitness industry

Speaking about her latest coup, the Essex-born star said: 'I thoroughly enjoy each campaign I get to work on with ellesse.

'The creative behind the shoot is always really fun, and it was great to dress up in a blonde wig.

'Blondes have more fun right?! I love the patterns and the kit is both affordable and super comfy. It's definitely part of my staple gym wear.'

The collection, with prices starting at £15, is available at very.co.uk.

Speaking about her latest coup, the Essex-born star said: 'The creative behind the shoot is always really fun, and it was great to dress up in a blonde wig'

Lucy says she loves the patterns and the kit is both 'affordable and super comfy'

On Saturday, Lucy kicked off the birthday celebrations on a girls night out at London's Gilgamesh.

Lucy showed off her trim figure in a chic dress from Valentino as she enjoyed her early celebrations.

The soon-to-be birthday girl was celebrating with dinner and drinks with some of her closest friends at the London venue, ahead of her big day on August 24th.

There was no sign of Lucy's boyfriend Louis Smith for the night out, but no doubt the Olympic gymnast has plenty of surprises planned for his lady in the run up to her birthday.

She has made the transition from reality star to fitness entrepreneur with ease - and as her latest campaign proves, there's just no stopping Lucy Mecklenburgh