Rihanna flashes her taut stomach as she strips down to a sports bra for sultry new Puma campaign ad
She was named creative director of Puma in December last year.
But Rihanna's work for the sports brand is starting to gain momentum as he second sultry ad campaign was teased by the singer on Tuesday.
Seen spinning around in front of a wind machine in a sports bra, the musician appears to be adding her own effortlessly cool edge to the German brand.
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Sporty: Rihanna debuted her Puma Forever Faster advert via her Instagram account on Monday
Releasing the video to her 25.1M followers, she wrote: 'Step up your training gear. Bring it with @PUMA #ForeverFaster'
Rihanna - like sportsmen Usain Bolt and Mario Balotelli before her - took on the role as a brand ambassador late last year to oversea the womenswear branch.
WWD reported at the time that Rihanna would 'work with Puma to design and customise classic Puma styles as well as create new styles to add to the Puma product portfolio.'
Sportier side: She was named brand ambassador in December last year
Still some sass: Stripping down to her sports bra, she showed off her cleavage to add a sexier edge
She already seems to have added her own flair to the brand and is seen wearing the womenswear with a masculine touch.
Rihanna sports an oversized bomber and low-slung tracksuit bottoms, along with a backwards cap as she hints at her taut tummy in a sports bra.
The slogan reads, 'What are you training for?' as she spins around with her hair flicked out to represent the perfect mix between aspirational athletic shape and glamorous image.
Aspirational: She already appears to have added her effortlessly cool edge
Dressed down: Rihanna spun around in a large bomber jacket in the video
Rihanna was practising what she preached on earlier that weeks, when she stepped out in a sporty green bomber after a late night on Friday.
She was spotted leaving Milk Studios in Los Angeles, California, in a super-sized green jacket that swamped her shape.
Rihanna teamed the oversized cover-up with a pair of blue slim-fitting jeans which featured knee rips and turn-ups.
Dressed in the dark? Rihanna swamped her slim form in a super-sized green bomber jacket as she was spotted leaving a photoshoot in Hollywood, California, in the late hours of Thursday evening
The B****h Better Have My Money songstress made sure not to go unnoticed as she slipped on a pair of black furry flat sandals which exposed her perfectly painted white toenails.
She sported a full face of evening-appropriate make-up with her short hair pinned into an elegant updo - presumably how she was styled for the shoot.
It certainly served to highlight her diverse style, since only days later she was unveiling of her new fragrance - RiRi - at Macy's department store in a pink lace prom dress.
Taking the boyfriend trend to new heights: Rihanna, 27, teamed the oversized cover-up with a pair of blue slim-fitting jeans
Funky footwear; The Pour It Up hit-maker slipped on a pair of black furry flat sandals which exposed her perfectly painted white toe nails
In true Rihanna style, she opted for a show-stopping number which gave an affirmative nod to the Eighties.
Despite the tricky style, she managed to wear the bubblegum pink off-shoulder dress with sass.
The enormous puff-ball sleeves rather overwhelmed the singer's petite frame, but she did distract attention by flashing a lot of toned leg.
She carried a silver box handbag on a chain and matched her towering Christian Louboutins to her thigh-skimming gown.
Retro: The chart-topping star stepped out in a bubblegum pink dress as she attended the unveiling of her new fragrance - RiRi - at Macy's department store in Brooklyn, New York City, on Monday night
Leggy: The enormous puff-ball sleeves rather overwhelmed the singer's petite frame, but she did distract attention by flashing a lot of her toned pins
Perfume: The star arrived at the RiRi by Rihanna fragrance unveiling at Macy's Downtown Brooklyn on Monday
Pink fix: The star posed with her latest fragrance for photographers
Sweet-smelling: The star showed off her elegant decolletage as she posed with her pink-hued fragrance
Read more: http://www.dailymail.co.uk/tvshowbiz/article-3218330/Rihanna-flashes-taut-stomach-strips-sports-bra-sultry-new-Puma-campaign-ad.html#ixzz3kVT0vEMD
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