KATCHING MY I: Beyoncé vs Beyoncé! Singer revisits her favourite racy looks in dance-off with herself for new Pepsi commercial

Friday, 5 April 2013

Beyoncé vs Beyoncé! Singer revisits her favourite racy looks in dance-off with herself for new Pepsi commercial

PUBLISHED: 15:52, 4 April 2013 | UPDATED: 20:19, 4 April 2013

The wait is over for Beyoncé fans who have been biting their nails since the singer's six-second teaser video was released on Wednesday.

The Work It Out diva has revealed what all the fuss is about: her new commercial for PepsiCo.

Following her reported $50million endorsement deal Beyoncé is now hawking the soda company in her first ad, which features the singer having a dance-off with herself as she unveils her new track, Grown Woman.

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Time warp: Beyoncé Knowles dances with her alter-ego from Destiny's Child's Bootylicious music video and her spot from Crazy in Love in her first commercial for PepsiCo

Mrs Carter had previously ordered fans to '#BeyHereNow' in a clip promoting her latest venture, revealing little more than the details of its release: '4.4.2013 9AM EDT' - and flashes of the herself in leather hotpants and a mesh T-shirt.

The extended one-minute version, Pepsi Max Beyoncé Mirrors, opens with the diva rehearsing hip rolls in a dance studio and cracking open a bottle of the soft drink to quench her thirst after working up a sweat.

Smash! The clips ends as the singer's energy breaks mirrors in the room

Ready for a dance off: The 31-year-old diva strikes a pose

She spies a version of herself from Destiny's Child's Bootylicious music video and begins a dance off with her alter-egos, including the singer dressed in denim shorts and a white tank top from her Crazy In Love video and in a black leotard sporting a cyborg-inspired glove from Single Ladies.

Throwing her head back the mirrors smash behind her and Beyoncé pitches, 'Embrace your past but live for now', as the Pepsi slogan whirls onto the screen.

The 31-year-old entertainer and mother-of-one spoke about filming the video, revealing she had some anxiety about turning back the clock.

'It was the first time I saw those costumes in years and it was very emotional,' she said, adding, 'I’m proud of those moments and they all connect in some way and have helped me evolve into who I am today.'

Throwback: She faces off with Bootylicious Beyoncé

Double vision: The diva also spies a version of herself from her Crazy in Love music video

Work it out: The star goes head-to-head with herself

Eyes on me: Beyoncé makes an appearance in her Single Ladies get-up

The clip marks her first collaboration with Pepsi after reports of her deal with the brand surfaced last December, when ads were released of Beyoncé in blue promoting the company's 'Live for Now' campaign.

The partnership is an amorphous one that has been described as a corporate sponsorship that will fund the Beyoncé's pet creative projects.

The company described it as a 'true creative and wide-ranging collaboration' with the two working in conjunction to 'co-create amazing content and experiences intended to benefit both partners.'

'Pepsi embraces creativity and understands that artists evolve,' Beyoncé said in a statement to the New York Times.

'As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.'

Who's who? The dance-off continues

She's got the groove: The singer performs her moves in snyc

Sasha Fierce: Her alter-egos were in full effect

It is also her first release since she unveiled her last track, Bow Down / I Been On, which divided fans with vulgar lyrics and had critics accusing her of being anti-feminist.

'I know when you were little girls you dreamed of being in my world. Don’t forget it. Respect that. Bow Down b******,' she sings.

In spite of those claims the singer told British Vogue in February her new record will be ‘a lot more sensual’ and ‘empowering’.

She also said she considers herself a 'modern-day feminist', although she's uncomfortable with the term.

'That word can be very extreme. But I guess I am a modern-day feminist. I do believe in equality.Why do you have to choose what type of woman you are? Why do you have to label yourself anything

'I'm just a woman and I love being a woman,' she said.