Wednesday 12 December 2012

First look at Miranda Kerr's smouldering Mango campaign as she takes over from Kate Moss


Kate Moss who? First look at Miranda Kerr's smouldering Mango campaign as she takes the reins from supermodel predecessor 


After it was announced last month that Miranda Kerr was replacing Kate Moss as the new face of Mango, many wondered just how she would compare.
Now, the first images from the fashion store's spring/summer 2013 campaign have been released and it looks like the Victoria's Secret model had no trouble measuring up to her supermodel predecessor.
Ms Kerr, 29, said in a statement: 'Mango is a brand that I love. You always find the perfect garment for every occasion!'
Smouldering new face: The first images from Mango's spring/summer 2013 campaign have been released and it looks like the Victoria's Secret model had no trouble measuring up to her supermodel predecessor, Kate Moss
Smouldering new face: The first images from Mango's summer 2013 campaign have been released and it looks like the Victoria's Secret model had no trouble measuring up to her supermodel predecessor, Kate Moss
The Australian model, who is married to Orlando Bloom with whom she has a young son, Flynn, will  appear in Mango's advertising campaign across print, digital and broadcast media as well as adorning billboards with her smouldering look.  
She shot her Mango debut in New York with renowned fashion photography duo Inez van Lamsweerde and Vinoodh Matadin.
Much like in the behind-the-scenes teaser images, the professional poser looks relaxed as she pouts and plays with her tousled hair.
Brand ambassador: Ms Kerr, 29, said in a statement: 'Mango is a brand that I love. You always find the perfect garment for every occasion!'
Brand ambassador: Ms Kerr, 29, said in a statement: 'Mango is a brand that I love. You always find the perfect garment for every occasion!'
All aboard: The Australian model, who is married to Orlando Bloom, will appear in Mango's advertising campaign across print, digital and broadcast media as well as adorning billboards with her smouldering look
All aboard: The Australian model, who is married to Orlando Bloom, will appear in Mango's advertising campaign across print, digital and broadcast media as well as adorning billboards with her smouldering look
She added: 'I am delighted to be collaborating with MANGO for the Spring/Summer 2013 season. We had a great time shooting the campaign and it was very easy working with the entire team.'
Miranda follows in the fashion footsteps of Ms Moss who had previously been the face of Mango for several years, a brand that prides themselves its trendy designs for the 'young, urban woman' with 2,000 stores in more than 100 countries. 
Actresses Scarlett Johansson and Penélope Cruz and supermodel Naomi Campbell have also modelled for the brand previously.
What a little ripper: Miranda Kerr wore a pair of shredded white jeans with a vest top and cream jacket at a Mango photocall and announcement in Madrid, Spain, on Tuesday
What a ripper: Ms Kerr wore a pair of shredded white jeans and a cream jacket at a Mango photocall and announcement in Madrid, Spain
Looking all white: Miranda teamed her outfit with a pair of white stilettos which wouldn't have looked out of place on the streets of Essex
Looking all white: Miranda teamed her outfit with a pair of white stilettos which wouldn't have looked out of place on the streets of Essex
Looking all white: Miranda teamed her outfit with a pair of white stilettos and Cartier jewelry
Secret's out: Miranda Kerr has been unveiled as the new face of High Street brand Mango
Secret's out: Ms Kerr was unveiled as the new face of High Street brand Mango after the store leaked teaser behind-the-scenes images last month
Monochrome: Miranda wears a simple white blazer, black top and black and white trousers in the only pictures from the spring/summer collection that have been released so far
Monochrome: Ms Kerr wears a simple white blazer, black top and black and white trousers in the behind-the-scenes images
After she was officially unveiled as Mango's new face in Madrid, Spain, today, she is said to be winding down her professional commitments ahead of the festive season, and revealed in a new interview that she is looking forward to spending Christmas with husband Orlando Bloom and their little boy Flynn.
She told Us Weekly magazine: 'Orlando and I don't work over Christmas and the holiday season, so it's really nice for us to be together as a family.
'And this year, since Flynn is a little bit older, it's going to be so nice to just see the way that he gets excited about Christmas. The wonderful thing is that we're all together.'
Following in her footsteps: Miranda takes over from Kate Moss who has modelled for Mango this year
Following in her footsteps: Miranda takes over from Kate Moss who has modelled for Mango this year



Read more: http://www.dailymail.co.uk/femail/article-2246623/First-look-Miranda-Kerrs-smouldering-Mango-campaign-takes-reins-Kate-Moss.html#ixzz2En0o6RCJ
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