She still has naked ambition! Lady Gaga writhes in revealing clamshell costume in new video for Applause

PUBLISHED: 16:27, 19 August 2013 | UPDATED: 22:52, 19 August 2013

She's worn a multitude of seductive outfits, but Lady Gaga may have never looked so glamorous while dressed in so little.

The 27-year-old pop star donned a glued on half-clamshell bikini - sans straps - with a massive beach blow-out hairdo in her latest music video offering Applause, displaying her incredibly smooth and curvaceous figure.

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Revealing: Lady Gaga glues on plastic clamshells for a nearly nude dance in her latest video Applause

Blow out: The 27-year-old wore her hair in a big 70s 'do

Although, the confident display, reminiscent of a mermaid but with legs intact, was not the only skimpy outfit for the star - who dons nearly half-a-dozen costumes in the three and-a-half minute video.

The video opens with Gaga - a.k.a. Stefani Joanne Angelina Germanotta - in lacy lingerie gyrating on a mattress on the floor.

The moving montage then quickly flashes between her writhing and a winged version of herself suspended in mid air, all in stark black and white.

In the beginning: The video opens with Gaga reclining on a bare mattress dressed only in lingerie

To the beat of her own drum: The star writhed seductively in the starkly lit black and white lingerie sequence

Revealing herself: The exhibitionist pulled out all the stops in her solo dance

She is then seen alternately inside a large soup pot and emerging from a black magician's hat like a rabbit.

Gaga then assumes various personas, wherein the video bleeds out into colour in surprising moments as she masquerades as the winged creature while a group of dancers writhe and convulse beneath her in a gaudy version of a sweaty nightclub.

But the seemingly stream of consciousness and incongruous video has an explanatory moment when the screen explodes with a multitude of Gagas wearing different expressions.

Covering up: The Bad Romance singer donned a skullcap, looking like a character out of an Ingmar Bergman film

Sad clown: Gaga's various personas begin to melt

Magician's trick: She pops out of a magic hat wearing a mismatched outfit

The schizophrenic display reveals the narrative motif underscoring the visually diverse video, communicating the complexity and variety of the performative masks she wears.

Gaga appears to be saying she is acting at all times, trying on different characters for her various musical arrangements.

In a characteristically odd but revealing moment she wears the make-up of a sad broken clown smearing the thick paint over her face - but then the visually vibrant narrative shows her as a caged woman in thick garish make-up.

Barely covering herself: The Poker Face singer went topless as an unseen figure covered her modesty

Big routine: A group of bare chested male dancers took to the stage

Trapped: Gaga displayed herself in a cage, presumably made up of her own celebrity

The entire display seems to be a not too subtle allusion to the performative personas she dons as a pop star, communicating how it is an art that leaves her overexposed and caged at the same time - with a multitude of identities populating the media with each new song/album she unveils.

The narrative clearly communicates that she is a versatile performer, who only shows her audience what she wants them to see.

In keeping with the visual arc Gaga then goes topless in leather gear as an unseen figure grasps her breasts to cover her modesty.

Schizophrenic display: The star showed herself in a montage wearing various expressions, indicating the multitude of personas she wears as Lady Gaga

Ballooning out: Gaga wore a sheet that blew up around her

In the clutches of fame: Gaga struck a pose as a cartoon hands surrounded her

The final writhe: Gaga shook her hair while dancing on the ground

As the Poker Face singer's head is superimposed over the body of a black swan, she reflectively sings about art and pop culture and her place in it as someone who 'lives for the applause'.

She then carries a massive bouquet that dwarfs her body, seemingly communicating her out-sized desire for adulation.

The video abruptly ends with her writhing on the bare mattress in lingerie and cutting to her convulsing seductively on the ground in her clamshell mermaid outfit.

All covered up: The singer clearly decided she's flashed enough flesh by Monday afternoon, donning a black cashmere turtleneck jumper and white pants as she headed back to her New York apartment