Myleene Klass is a social media sell-out! Buzz on Facebook, Twitter and YouTube sees star’s hot pink dress become a Littlewoods’ bestseller
- Myleene’s fuchsia dress becomes Littlewoods’ first ever social media sell-out after autumn ad launch
- Expected to hit sales of 2,000 by Christmas
- Traffic to the £75 fuchsia dress page of Littlewoods.com up by more than 1,200% week on week
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It's been a difficult year for Myleene Klass, who was devastated when her husband Graham Quinn walked out on her after just six months of marriage, but it seems the TV presenter still has the magic touch when it comes to fashion.
The 34-year-old Littlewoods brand ambassador has worked wonders for the online department store, whose embellished fuchsia pencil dress designed and worn by the star in its autumn advertising campaign as its first ever social media sell-out.
Although Littlewoods launched the television strand of the campaign, which features the concept of ‘the Littlewoods touch’ last night, the dress had already sold out of its initial stock after adverts were aired online on Tuesday via Facebook, Twitter, Google+ and YouTube making it a huge social media success.
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It's a sell out! The fitted fuchsia dress that Myleene designed and modelled for Littlewoods is their biggest social media success story
And if that wasn't impressive enough, the £75 dress is now expected to hit sales of 2,000 by Christmas, making it one of the brand’s best ever sellers.
A spokesman for Littlewoods said: 'This is the first time ever that a Littlewoods garment has sold out as a direct result of social media buzz. There’s no doubt that Myleene designed a show stopping dress but the level of demand has completely blown us away, surpassing our initial projections by more than 400 per cent.
'For us, the record spike in sales of the fuchsia dress highlights three things – the power of social media, the level of engagement of our social fans and followers, and the superb knack that Myleene has of tapping into the fashion psyche of real women.'
Following the premiere of the autumn advert on ITV last night, traffic to the fuchsia dress page of Littlewoods.com shot up by more than 1,200 per cent when compared with the same time last week, with orders increasing by more than 700 per cent.
The £75 embellished pencil dress first appeared in the Littlewoods ad campaign which was broadcast using social media
Myleene is seen looking stunning as she glides through a playground filled with women
The Spokesman added: 'Our autumn ads will continue to appear on TV, in print and online for the remainder of September and throughout October. Despite the unprecedented level of demand for the fuchsia dress, we’ve pulled out all of the stops and are expecting delivery of a further few hundred pieces in the coming weeks.
'Many of those have been pre-allocated so shoppers need to move quickly. But the good news is that all customers who pre-order the garment over the next few days will receive it by the end of November – well in time for the Christmas party season!'
The advert itself sees Myleene, dressed in the show-stopping dress, glide through a playground filled with women riding on a carousel.
The advert comes as Myleene prepares to launch her second collection for Littlewoods
Myleene casts her spell and transforms another woman from casual to chic
As she touches each woman, their outfits transform into a series of stylish dresses and party lwear.
Read more: http://www.dailymail.co.uk/femail/article-2215107/Myleene-Klass-social-media-sell-Buzz-sees-stars-hot-pink-dress-Littlewoods-bestseller.html#ixzz28qNjpcY7
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