Tuesday, 16 April 2013

Debenhams unveil their latest designer looks for Summer 2013


Here comes the summer! Debenhams unveil their latest designer looks for the new season with exclusive new ad

  • Designers Matthew Williamson, Sadie Frost and John Rocha contributed to summer 13 collection
  • Scroll down to see designs in store's new advert

Just as the sun starts to come out in Britain and the summer holidays don't seem too far away, Debenhams have launched their latest range for the change in season.
Femail have been given an exclusive sneak peek at the summer 13 collection in the brand's new television advert, which you can view below. 
Designers Matthew Williamson, Sadie Frost and John Rocha all feature in the ad showing how their creative designs translate into real life style.
Scroll down for video
Wedding season: The summer collection include dresses to help you stand out on special occasions
Wedding season: The summer collection include dresses to help you stand out on special occasions
Hit the beach: Flower prints and summery dresses feature in the collection
Hit the beach: Flower prints and summery dresses feature in the collection
The High Street store's recent new signing Stephen Jones makes his debut in the advert.
For those lucky enough to be hitting the beach or lounging by a pool this summer, the store have animal print swimsuits and colourful floral two pieces on offer.
The advert also highlights how they'll be catering for summer wedding guests with gorgeous gowns in various lengths and shades with hats and fascinators to match.
Hot stuff: Swimsuits and bikinis include designs in stylish animal and floral print
Hot stuff: Swimsuits and bikinis include designs in stylish animal and floral print
Hot stuff: Swimsuits and bikinis include designs in stylish animal and floral print
The company hope the next installment in their 'Life Made Fabulous' campaign - that is voiced by actress Billie Piper and uses indie band Two Door Cinema Club's hit single ‘This Is The Life’ as a backing track - will be as successful as their recent offerings.
The centre piece in their Christmas ad, a Jonathan Saunders Edition red coat, was their fastest-selling coat ever, while a Ben de Lisi skirt featured in the Spring campaign sold out after the ad was aired.
Success: A Ben de Lisi skirt featured in the Spring campaign sold out after the ad was aired
Success: A Ben de Lisi skirt featured in the Spring campaign sold out after the ad was aired
Winter winner: The Jonathan Saunders Edition red coat was their fastest-elling coat ever after featuring in their Christmas ad
Winter winner: The Jonathan Saunders Edition red coat was their fastest-elling coat ever after featuring in their Christmas ad


Read more: http://www.dailymail.co.uk/femail/article-2308215/Debenhams-summer-13-collection-Latest-designer-looks-new-season-unveiled.html#ixzz2QYsDxn9N
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