'Short hair isn't sexy': Victoria's Secret fans upset over Karlie Kloss' blunt 'librarian' bob in latest lingerie campaign

PUBLISHED: 18:36, 9 April 2013 | UPDATED: 19:45, 9 April 2013

Victoria's Secret has finally embraced Karlie Kloss' chin-grazing hair - but the lingerie giant's fans don't seem so convinced.

After covering the 20-year-old's newly chopped hair with mermaid-length extensions for its annual runway show last year, the brand has let Miss Kloss show off her blunt bob in the new Very Sexy ad campaign.

But some fans who believe short hair can't be 'sexy' are less than enthusiastic about Victoria's Secret leaving behind its penchant for big, blond hair.

New look: Victoria's Secret has finally embraced Karlie Kloss' chin-grazing hair - but the lingerie giant's fans don't seem so convinced

Comments on Fashin range from the modest: 'I'm not feeling it, and this is coming from a Karlie fan,' to the more abrupt: '[It] isn't sexy... Karlie would fit in much better without that Mall of America hair.'

Another commenter wrote: 'Her current librarian hair is really not doing her any favors.'

Miss Kloss chopped her flowing mane off two days before the 2012 Victoria's Secret runway show, and many in the fashion industry hoped she would walk the runway with her new do.

But just a few hours later, - after $75,000 worth of hair extensions, according to lead hairstylist Orlando Pita - Miss Kloss' hair was once again long and luscious.

New do: The American model was named a Victoria's Secret Angel last month, and revealed that the company 'have been the biggest supporters of it'

Short and sexy: Victoria's Secret let Miss Kloss, 20, show off her blunt bob in the new Very Sexy ad campaign

Mixed reactions: Not everyone is enthusiastic about Victoria's Secret leaving behind its penchant for big, blond hair; so much so that fans have said they wouldn't buy lingerie from the Angel with her new do

Style.com wrote at the time: 'As these things often go... the word bob does not usually precede bombshell.'

The American model was named the lingerie giant’s latest Angel last month, and revealed that although she 'kind of got in the dog house a little bit' for her surprise hair cut, she said that Victoria's Secret 'have been the biggest supporters of it.'

She told People magazine: 'It’s an honor to be the first Victoria’s Secret girl with short hair.

'There are girls out there with every body type and there are girls out there with every hair type. You can be sexy with short hair!'

Before and after: The surprise new hairstyle, reminiscent of Twenties' flapper girls, drew excitement backstage (left), but hours later Victoria's Secret transformed Miss Kloss's bob into big bombshell hair

Before and after: The surprise hairstyle drew excitement backstage of Victoria's Secret runway show last year (left), but just hours later Miss Kloss' new bob was transformed into big bombshell hair (right)