'I hated my boobs': Rita Ora admits she used to be insecure about her changing shape when she was growing up
She never misses an occasion to show off her cleavage in low-cut clothing.
But Rita Ora hasn't always been so confident in her own skin and used to feel insecure about her ample assets as a teenager because she developed faster than her peers.
The 24-year-old singer told GraziaDaily.co.uk: 'I started maturing when I was 14 and so for me I hated my boobs and I went to musical theatre school so we wore leotards and did ballet.
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Busty beauty: Rita Ora, who has just been unveiled as the face of lingerie brand Tezenis, says she used to hate her big boobs because they made her feel awkward as a teenager
'I was the first one to have t*ts and I hated them until the hottest guy fancied me and then I liked them!'
Rita says she's now 'proud of the skin' she's in, but it's taken time for her to come to terms with her own curves.
'I've learnt I'm not supposed to be the skinniest person in the world and I'm fine with that', the new X Factor judge added.
Comfortable in her own skin: The 24-year-old singer admits it's taken her years to feel happy with her body
The sexy star's busty appearance has stood her in good stead, however, since she has landed a new fashion campaign for lingerie brand Tezenis.
Rita has been keeping her 5.3million Instagram followers updated with a series of sneak previews of the new range.
The Poison hit-maker is so enamored with her chest these days that she's even caused outrage due to her love of low-cut clothing.
Daring to bare: Rita is now famed for her love of plunging necklines and memorably sparked complaints from viewers earlier this year when she appeared on The One Show in a sexy trouser suit
The star memorably sparked over 400 complaints from viewers when she appeared on The One Show in a white Ermanno Scervino trouser suit with nothing underneath the blazer.
'I do not want to see her boobs hanging out on a family programme,' one viewer wrote on the BBC's Points of View message board, and many agreed that her attire was unsuitable for the pre-watershed programme.
The BBC was forced to issue an apology following the incident, saying: 'If we had been consulted we would have requested she wore something more suitable for 7pm.'
Ample assets: Rita is no stranger to showing off her cleavage these days, regularly going braless
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